Toaster Strudel
Brand of toaster pastries
Product type | Toaster pastry |
---|---|
Owner | General Mills |
Country | United States |
Introduced | 1985 ; 38 years ago ( 1985 ) |
Related brands | Toaster Scrambles |
Previous owners | Pillsbury Company |
Registered as a trademark in | July 28, 1992 ; 30 years ago ( 1992-07-28 ) [1] |
Tagline | "Something better just popped up" and "Get Zem Göing" |
Website | Official website |
Toaster Strudel is the brand name of a toaster pastry convenience food , prepared by heating the frozen pastries in a toaster and then spreading the included icing packet on top. The brand is historically notable for being stored frozen , due to innovations in 1980s food manufacturing processes. [2]
History
The Toaster Strudel is marketed under the Pillsbury brand, formerly of the Pillsbury Company. The product has found considerable success since being deployed in 1985 [2] [3] as competition with Kellogg's Pop-Tarts brand of non-frozen toaster pastries. [4] In 1994, the company launched the advertising slogan "Something better just popped up". [1] As of August 2013 [ update ] , the company increased the foreign branding , launching a brand ambassador character named Hans Strudel, and the new slogan of "Get Zem Göing". [5] In 2001, General Mills acquired the Toaster Strudel product line with its purchase of Pillsbury. [6] In 2023, General Mills used the advertising slogan, "Gooey. Flaky. Happy". [7]
Varieties
Toaster Strudels come in several flavors, with strawberry , blueberry , and apple flavors being the most common varieties. They also come in flavors such as cinnamon roll , chocolate , and boston cream pie . [8] In 2020, the company released a limited-edition "Mean Girls" Toaster Strudel, which featured pink icing instead of the brand's traditional white icing. [9]
In popular culture
In the 2004 film Mean Girls , it was fictionally claimed that Gretchen Wieners' family fortune was due to her father's invention of the Toaster Strudel. [10] [11] [12]
See also
References
- 1 2 "Something Better Just Popped Up" . LegalForce. Archived from the original on July 15, 2023 . Retrieved March 2, 2013 .
- 1 2 Ramirez, Anthony (December 23, 1985). Sarah Smith, research associate. "In Hot Pursuit of High-Tech Food" . Fortune Magazine . Fortune. Archived from the original on August 9, 2012 . Retrieved April 5, 2013 .
- ↑ Harrison, Dan (March 1, 1998). "New Items Spur Growth of Breakfast Foods" . Frozen Food Age . 46 (8): 16. Archived from the original on February 11, 2015 . Retrieved March 2, 2013 .
- ↑ "Pop Tarts vs Toaster Strudel" . diff en. Archived from the original on January 24, 2013 . Retrieved March 2, 2013 .
- ↑ "Pillsbury Toaster Strudel Reinvents Itself With "Das Strudel" " (Press release). PR Newswire . August 5, 2013 . Retrieved March 18, 2014 .
- ↑ Barboza, David (July 18, 2000). "General Mills-Pillsbury Deal Includes Culture and History" . New York Times . Archived from the original on July 10, 2018 . Retrieved June 1, 2018 .
- ↑ "Pillsbury™ Toaster Strudel™" . Pillsbury.com . Archived from the original on 2019-04-29 . Retrieved 2023-02-15 .
- ↑ "Pillsbury Toaster Strudel" . Pillsbury . Archived from the original on 29 April 2019 . Retrieved 11 January 2022 .
- ↑ "Gretchen Wieners Helps Launch a Limited-Edition Mean Girls Toaster Strudel" . Food Network . Archived from the original on 26 September 2022 . Retrieved 26 September 2022 .
-
↑
Michaels, Lorne.
Mean Girls
(DVD video). Widescreen DVD collection. screenplay by Tina Fey; directed by Mark Waters; et al. Hollywood, California: Paramount Pictures Corporation ©2004.
ISBN
9781415700136
.
OCLC
55850835
.
- "Mean Girls" . Internet Movie Database . Archived from the original on 2018-03-27 . Retrieved 2018-07-21 . [ unreliable source? ]
- ↑ Kornowski, Liat; Jacobs, Matthew (April 30, 2014). "10 Reasons We Are All Gretchen Wieners, The 'Mean Girls' Heiress Who's Always On The Left" . Huffington Post . Archived from the original on September 14, 2017 . Retrieved April 6, 2018 .
- ↑ Jacobs, Matthew (December 6, 2017). "Amanda Seyfried Reveals Her Favorite 'Mean Girls' Quote" . Huffington Post . Archived from the original on June 30, 2017 . Retrieved April 6, 2018 .
External links
Historical figures |
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