TBWA\Chiat\Day
American advertising agency
Type | Division |
---|---|
Industry | Advertising |
Predecessors |
|
Founded | 1995 ; 28 years ago ( 1995 ) |
Headquarters |
Chiat/Day Building
,
,
United States
|
Parent | TBWA Worldwide |
Website |
tbwachiatday
|
![](http://upload.wikimedia.org/wikipedia/commons/thumb/6/6c/052607-006-Chiat-Day.jpg/300px-052607-006-Chiat-Day.jpg)
TBWA\Chiat\Day ( / ˈ tʃ aɪ . æ t / CHY -at ) is the American division of the advertising agency TBWA Worldwide . Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles , New York City , Nashville , and Mexico City . Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer , the advertisement that introduced the Macintosh computer. [1] The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees. [2]
TBWA Worldwide is part of the global marketing group Omnicom , with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB . A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP.
The current president of the Los Angeles office is Erin Riley; [3] the New York office is headed by Rob Schwartz. [4]
Portfolio
- "1984" (1983)
- PowerBook 100 campaign with Kareem Abdul-Jabbar (1991)
- Dan & Dave (1992)
- "If only they'd used a Jiffi condom" (1993)
- Jack Box (1993)
- Crash Bandicoot (1996) [5]
- Final Fantasy VII "$20 Million Campaign" (1997)
- " Think Different " campaign (1997)
- Taco Bell chihuahua (1997)
- Bloody Roar (1997)
- Bloody Roar II: The New Breed (1999)
- Gran Turismo 2 (1999)
- Pets.com sock puppet (1999)
- Hummingbird (television ad) Infiniti I35 (2001) [6]
- Switch (2002)
- Absolut Vodka 's "Absolut Marilyn" campaign (2005)
- Keep a Child Alive 's "Spirit of a Child" campaign (2005)
- Hello Tomorrow (2005)
- " Get a Mac " campaign (2006)
- Gatorade "G" logo (2009)
- Southwest Airlines ' "Welcome Aboard" campaign (2013)
- University of Phoenix (2019)
See also
References
- ↑ Nudd, Tim (October 6, 2011). "Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known' " . Adfreak (blog). Adweek . Retrieved October 8, 2011 .
- ↑ Alburty, Stevan (December 31, 1996). "The Ad Agency to End All Ad Agencies" . Fast Company . Retrieved June 6, 2012 .
- ↑ Oster, Erik (10 May 2016). "TBWA\Chiat\Day Hires Erin Riley as President of Its Los Angeles Office" . www.adweek.com . Retrieved 20 March 2018 .
- ↑ TBWA Worldwide (5 January 2015). "Rob Schwartz Appointed CEO, TBWA\Chiat\Day New York" . www.prnewswire.com (Press release) . Retrieved 20 March 2018 .
- ↑ Hester, Blake (June 22, 2017). " Crash Bandicoot : An oral history" . Polygon . Vox Media . Archived from the original on June 24, 2017 . Retrieved November 4, 2020 .
- ↑ "Infiniti Launches Ad Campaign for New 2002 I35" . www.theautochannel.com. September 24, 2001.
External links
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