Namo Media
None
Available in | English |
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Founded | February 2013 |
Headquarters | San Francisco , California , USA |
Founder(s) | Gabor Cselle , Nassar Stoertz , Tural Badirkhanli |
Industry | Mobile advertising / Native advertising |
URL | http://www.namomedia.com/ |
Namo Media was a technology startup providing in-stream advertisements for mobile applications. It was acquired by Twitter in June 2014 for between $50M [1] and $100M. [2]
It was founded by former Google employees Gabor Cselle , Nassar Stoertz , and Tural Badirkhanli , who raised $1.9 million in seed funding from investors that included Google Ventures , Andreessen Horowitz , and Betaworks . [3] Cselle had sold his previous startup reMail to Google in 2010. [4] Namo Media's advertising SDK for Android and iOS allowed developers to integrate native advertising into applications with streams of content, [5] and was the first to implement server-side location control of native ads. [6] In April 2014, Namo Media launched ad carousel upgrade. [7]
Namo Media's location control technology was integrated into Twitter's MoPub advertising solutions in October 2014. [8]
References
- ↑ Lunden, Ingrid (5 June 2014). "Twitter Buys Mobile Native Ad Startup Namo Media For Around $50M" . Tech Crunch . Retrieved 5 June 2014 .
- ↑ Koh, Yoree (5 June 2014). "Twitter Buys Native Ad Specialist Namo Media" . Wall Street Journal . Retrieved 5 June 2014 .
- ↑ Ha, Anthony (18 March 2013). "DrawChat Creator Launches His Mobile Ad Startup Namo Media, Raises $1.9M Round Led By Google Ventures" . Tech Crunch . Retrieved 3 March 2014 .
- ↑ Gannes, Liz (20 January 2014). "Google Buys reMail iPhone App for Gmail" . Tech Crunch . Retrieved 8 October 2014 .
- ↑ Namo Media: Quickstart integration instructions
- ↑ Ha, Anthony (20 January 2014). "Namo Media Brings More Flexibility To Native Mobile Ads, Announces Former Facebook VP Badros As Advisor" . Tech Crunch . Retrieved 6 February 2014 .
- ↑ "Namo Media Upgrades Its Native Ad Platform With Ad Carousels" . TechCrunch . Retrieved 2018-11-30 .
- ↑ Weil, Kevin (8 October 2014). "Easier tools to create and manage native ads via MoPub" . Twitter Advertising Blog . Retrieved 8 October 2014 .
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