Leafly
American cannabis website
![]()
Logo since 2019
|
|
Type | Public |
---|---|
Nasdaq : LFLY | |
Industry | Medical & Adult Use Cannabis |
Founded | Irvine, California , U.S. (June 13, 2010 ( 2010-06-13 ) ) |
Founders |
Cy Scott
Scott Vickers Brian Wansolich |
Headquarters | Seattle , Washington , U.S. |
Key people
|
|
Website |
www
|
![]() |
This article
reads like
a press release
or
a news article
and may be
largely based on
routine coverage
.
Please
expand this article
with
properly sourced content
to meet Wikipedia's
quality standards
,
event notability guideline
, or
encyclopedic content policy
.
(
October 2021
)
|
Leafly is a website focused on cannabis use and education. [3] The company says it has more than 120 million annual visitors and over 10 million monthly active users. [4] Leafly provides a wide range of information on cannabis, including 1.5 million consumer product reviews, more than 9,000 cannabis articles and resources, and over 5,000 verified strains in its database. [4] Leafly additionally provides 4,500+ retailers and 8,000+ cannabis brands with e-commerce tools such as digital storefronts, embedded menus, point-of-sale integrations, targeted advertising, and more. [4] The company is headquartered in Seattle, Washington and from 2012 to 2019 was owned by Privateer Holdings , a private equity firm focused on the emerging legal cannabis industry. [5] [6] [7] Leafly is now a publicly traded company with 160 employees. [4]
History
Leafly was founded in June 2010 by Scott Vickers, Brian Wansolich, and Cy Scott. [8] The three Orange County engineers recognized the need for a legitimate strain resource and began to build Leafly as a side project to their jobs as web developers. [8] [9] [10] Privateer Holdings acquired the company in 2011, at which time Brendan Kennedy became the company's CEO. [11] [12] [13] Meanwhile, the original founders left to launch a new company named Headset. [14] By July 2011 the website had received about 180,000 unique visitors and was growing at 30 percent per month. [10] In April 2012, Leafly reported about 2.3 million monthly visits and approximately 50,000 mobile app downloads per month. [9] [15] In June 2016, the company announced that it received more than 6 million monthly visitors and 31 million page views across its website and mobile applications. [16] On August 2, 2014, Leafly became the first cannabis company to place an advertisement in The New York Times . [17]
Leadership
On November 6, 2017, Privateer Holdings announced the appointment of Chris Jeffery as CEO; he was formerly co-founder of food delivery service OrderUp, [18] He was replaced in 2018, . [19]
On March 4, 2019, the firm appointed former vice president of Amazon Prime Video International Tim Leslie as its CEO. [20] [21] He was replaced on August 18, 2020 by Yoko Miyashita, formerly the firm's General Counsel. [22]
Business model
Leafly generates revenue by selling online display advertising and priority dispensary listing packages to companies in the cannabis industry. [9] [23] Display advertising campaigns are sold on a Cost Per Impression model. [8] [9] More than 4.5 million orders are placed with businesses on Leafly each year, generating $460 million in gross merchandise value (GMV) annually for Leafly partnered retailers. [4]
Use
Leafly has three primary functions:
Strain explorer
Patients and consumers use Leafly to search for cannabis strains according to medical use, such as anxiety or nausea , and desired effects, like euphoria or creativity . [9] [24] Relevant strains are then presented in a format similar to the periodic table. The table is color coded to identify whether the strain is sativa , indica , or a hybrid of both. [10] [25]
Dispensary locator
Patients can use their zip codes or city and state names to search for dispensaries, which are then displayed on a map of the area. The dispensary profiles include menus, reviews, photos, and store locations. [25] [26] [13]
Reviews
Leafly users can write reviews of strains and products they have tried or dispensaries they have visited. For dispensaries and products, reviews consist of a brief comment section and a star rating system that is based on medication, service, and atmosphere. Strain reviews include desirable effects, attributes, and summary information. [26] [15] [12]
Mobile access
Leafly has mobile applications for iOS and Android devices. [25] [27] [28] [8] [10] In 2021, the company launched a new iOS app that enables iPhone and iPad users to place pickup orders for cannabis in legal state markets. [29]
Statistics
- 5,000+ strains in the Leafly database, sorted alphabetically and categorized by indica, sativa, and hybrid [4]
- 1.5 million product reviews [4]
- 9,000+ cannabis articles and resources [4]
- 4,500+ retailers online with Leafly [4]
- 8,000+ brands online with Leafly [4]
- 4.5 million orders placed annually [4]
- $460 million GMV [4]
References
- ↑ "Tim Leslie Out as CEO of Leafly After 18 Months" .
- ↑ "General Counsel Miyashita supplants Leslie as CEO at marijuana firm Leafly" . 18 August 2020.
- ↑ "Leafly: the web's ultimate cannabis resource" . Engadget . Retrieved 2021-07-14 .
- 1 2 3 4 5 6 7 8 9 10 11 12 13 14 "About" . Leafly . Retrieved 2021-07-14 .
- ↑ Eric Mortenson (January 25, 2013). "Investors and entrepreneurs have high expectations - sorry - for cannabis related businesses" . Oregon Live . Retrieved March 26, 2013 .
- ↑ "Privateer Holdings Team" . Privateer Holdings. Archived from the original on March 16, 2013 . Retrieved March 26, 2013 .
- ↑ Wagreich, Samuel (2013-02-25). "Meet the Man Funding the Cannabis Industry" . Inc.com . Retrieved 2021-07-14 .
- 1 2 3 4 Dorbian, Iris. "Just In Time For Canada Day, Leafly Expands Order And Delivery System To Country" . Forbes . Retrieved 2021-07-14 .
- 1 2 3 4 5 Taylor Soper (October 31, 2012). "Leafly: Like Yelp and Consumer Reports... for medical marijuana" . GeekWire . Retrieved March 26, 2013 .
- 1 2 3 4 Downs, David (July 6, 2011). "Leafly.com Classes Up The Joint" . East Bay Express .
- ↑ Carole Bass (December 7, 2012). "Joint venture: these Yale MBAs want to put pot in every pot" . Yale Alumni Magazine . Retrieved March 26, 2013 .
- 1 2 "Groups waiting to cash in on pot sales in Washington" . Fox 12 KPTV. February 14, 2013 . Retrieved March 26, 2013 .
- 1 2 Kim Murphy (December 9, 2012). "Plenty of smoke clouds the future of legalized pot in Washington" . Los Angeles Times . Retrieved March 26, 2013 .
- ↑ "Leafly founders depart, raise cash for new marijuana business intelligence startup" . GeekWire . 2015-08-10 . Retrieved 2018-07-09 .
- 1 2 "The Audacity of Dope" . The Economist. February 16, 2013 . Retrieved March 26, 2013 .
- ↑ "Leafly: the web's ultimate cannabis resource" . Engadget . AOL.
- ↑ Tom Huddleston Jr. (2 August 2014). "Marijuana advertiser finds a friend in The New York Times" . Fortune .
- ↑ "Leafly Hires New CEO Chris Jeffery" . Retrieved 2018-07-09 .
- ↑ Schaneman, Bart (September 26, 2018). "Cannabis company Leafly removes CEO over company management 'concerns' " . Marijuana Business Daily . Marijuana Business Daily . Retrieved January 3, 2020 .
- ↑ "Former Amazon Exec Tim Leslie Takes Over Leafly's C-Suite" . finance.yahoo.com . Retrieved 2019-03-07 .
- ↑ Phartiyal, Sankalp (2018-03-12). "Amazon video service looking to expand Indian regional content" . Reuters . Retrieved 2021-07-14 .
- ↑ "Meet Yoko Miyashita, CEO of Leafly" . Leafly newsroom . 2019-10-01 . Retrieved 2021-07-14 .
- ↑ "The business of selling pot...legally" . Marketplace . 2012-12-27 . Retrieved 2021-07-14 .
- ↑ "Investors see profit potential in new pot law" . The Seattle Times . 2012-12-01 . Retrieved 2021-07-14 .
- 1 2 3 Crook, Jordan (April 20, 2012). "Got Pot? Leafly Can Help" . TechCrunch .
- 1 2 Deborah L. Jacobs (December 9, 2012). "Postcard from Seattle: New Clouds Hand Over The City As Pot Becomes Legal" . Forbes . Retrieved March 26, 2013 .
- ↑ Downs, David (February 23, 2012). "Medical marijuana apps on the rise" . Sacramento News & Review .
- ↑ Kirsten Johnson (December 14, 2012). "Obama's hands-off stance may move marijuana businesses forward" . Puget Sound Business Journal . Retrieved March 26, 2013 .
- ↑ "Leafly Launches iPhone App to Purchase From Cannabis Dispensaries Online" . Benzinga . 2021-08-31 . Retrieved 2021-10-22 .
External links
Companies | |
---|---|
Culture | |
Events | |
Law | |
Organizations | |
People | |
Related | |
International | |
---|---|
National |